After a semi-public, stress-induced breakdown in mid-2017, I was in a state of trance as the belief systems and conditioning I thought were true appeared to no longer serve me. I was chasing other people’s dreams.

The amazing thing is that as entrepreneurs we have the ability to disrupt established social, political and economic systems. Each of our businesses are little ecosystems within the larger system.

Brand soul is an intentional reframing of "brand purpose" — seeing your purpose as the soul of your business changes the way you think about it and shifts your mindset around it.

There are SO many strategies, tactics, programs, and coaches out there — figuring out what is right for you can feel very overwhelming. That’s one of the many things that brand soul helps with.